Singer Inetimi Alfred Odom, popularly known as Timaya, has lamented about the current hardships in the globe.
He noted that while economic
hardship is a global phenomenon, it’s more severe in Nigeria than anywhere
else.
Timaya spoke in a recent interview
with Channels Television.
“Things are really hard. I feel
it for people because if people are not happy, I can’t be happy, too. I pay
bills. I help a lot of people. So I understand what people are going through.
I’m also feeling it [the hardship],” he lamented.
“My staff’s salaries and upkeep
for family members have drastically increased because of the high cost of
living.
“You don’t expect things to be
normal. Even politicians are crying, too, not to talk of me. The only way you
can meet up with the current economic demands is if you’re earning in dollars.
If you’re earning forex and you convert it to naira, that’s how you can ball.
“Even in America right now,
things are still hard there because they’re earning in dollars and spending in
dollars. It’s hard everywhere. The world is hard right now, but Nigeria is
harder.”
Timaya also spoke on the
effects of the current economic hardship on the entertainment industry.
“Currently, you need a lot of
money to promote music. Before, we didn’t even bother about shooting music
videos. Even if we were shooting a video, it cost just N1.5 million.
“Now, just to shoot one video:
100 million, 50 million, 60 million. And when you shoot the video, to promote
it, you need more millions. That’s why booking fees for artists now are
expensive,” he said
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