Spotify, the online streaming platform has revealed that David Adeleke, popularly known as Davido, is making waves around the world with his music, as his songs are the most streamed in the United Kingdom, Nigeria, Canada, and France on Spotify platform.
This information was revealed by Spotify’s
Artiste and Label Partnerships Manager for West Africa, Victor Okpala, in a
statement on Tuesday.
According to Okpala, songs by Davido have
been featured on over 10 million user-generated playlists on Spotify,
demonstrating the artist's widespread appeal. He added that Davido’s music
captures an elusive, exhilarating energy, and fans across the world have
connected since his earliest releases.
“Data from Spotify shows that Davido is one
of afrobeats’ biggest exports," said Okpala.
“While undoubtedly adored at home, the United
States is the single largest market for Omo Baba Olowo’s (OBO) music, with the
vast majority of his plays coming from outside Africa.
“ The United Kingdom, Nigeria, Canada and
France round out the top four countries where his music is streamed. Davido is
one of afrobeats’ truly global stars, and we are honoured to play our role in
sharing his art and ethos with his dedicated fans in Nigeria and around the
world.”
Spotify has also promoted Davido’s ‘Timeless’
album on a billboard in New York’s Times Square, announcing the album to
international audiences in one of the world’s most iconic public spaces.
The new release has been celebrated by fans
and artistes alike, with many appreciating Davido’s ability to find cohesion
within a body of work that plays host to diverse collaborators.
“Spotify is dedicated to showcasing the best of African content and talent, and providing a platform to connect with and grow global fan bases. Davido’s global reach is a testament to his talent and the vast power and access that streaming offers,” Okpala added.
Davido, who is signed to Sony Music
Entertainment, has won multiple awards for his music, including the BET Award
for Best International Act in 2018 and the MTV Europe Music Award for Best
African Act in 2017 and 2019.
He has collaborated with international
artists such as Chris Brown, Nicki Minaj, and Young Thug, and his music has
been featured on television shows and in films. Davido's success on Spotify is
just another indicator of his growing global influence and popularity.
Post a Comment